In a world that is continuously changing, design and innovation are the main source of renewal and prosperity. They are necessary for society, to address the challenges of sustainability in a hyper-connected and complex world; they are necessary for organizations and businesses, to create solutions that are valuable and to ensure long-term survival; they are necessary for people, as the exploration of the new is a major driver in their search for meaning. Technology is still a major driver of innovation, but is not enough anymore. Technologies are increasingly accessible worldwide, and the relevance of technologies is moving the focus from how technologies are developed to how they are chosen, integrated and used. Innovation indeed comes from the capability to capture the evolution of the context, to make sense of a complex environment, to combine the several opportunities that are today available, into an unprecedented vision.
The current scenario, in short, requires the capability to conceive, develop, and implement new visions that are both meaningful to people, and economically valuable for businesses.
These are multifaceted capabilities, based on two fields of competences:
- Design, as the set of capabilities that enable to envision new possibilities that are more meaningful to people. In particular, the design of ecosystems consisting of products, services, communication and space, i.e. what we call Product-Service-Systems Design;
- Management, as the set of capabilities to transform the idea of a new ecosystem into a source of economic value and growth, by envisioning and implementing new business models.
The Double Degree in Management and Design aims at providing these capabilities, in a unique integrated courses.